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The Three Essential R’s of Storytelling to Really Connect with Your Audience

30 November, 2018

Storytelling to connect with your audience Helen Roe

Storytelling is such a buzz in business these days. But why? There are two things that you need from your audience to build a business. Trust and attention. These are the building blocks of any business. Without trust and attention we can have the best product or service in the world. And nobody will care. In this post I’ll share how to earn this trust and attention by using the three essential R’s of storytelling to connect with your audience.

“Marketing is no longer about the stuff that you make, but about the stories that you tell.”

~ Seth Godin

Sharing your story in business can be a little daunting. Questions like ‘Who wants to hear all about me?’ and  ‘Isn’t this supposed to be all about the customer?’ pop up. As an introvert I’ve battled this one on occasion.

It comes down to relationships. Think about it, we know human emotion influences buying behaviour. Neuroscience confirms it, we buy based on how we feel. Why then do we sell solely on the rational mind, the facts and figures?

One of the best ways to reach your client or customer on an emotional level is by sharing your story. Who you are. What you stand for. Your values, beliefs and passions. In essence, your brand story.

Here are three essentials to help you share your story effectively.

Keep it Relevant

Sharing your story could be the start of something great. Or it could be the start of a long rant with no ending. Decide which parts of your story are relevant to your audience and share these. People care most about things that affect them and that they can relate to.

Is there a struggle you know they have, that you’ve experienced? Have you felt like giving up and overcome a challenge? Have you a win to share that could inspire your audience on their journey?


Keep it Real

Yes it can be very tempting to amplify your story. And I don’t just mean with special sound effects. I’m sure you’ve heard a story told more than once and each time it starts to sound a little different right? That’s not what we are aiming for. Your story has to be authentic (overused but no other accurate replacement, sorry) and true.

Truth is at the heart of every good story.

So keep your story honest and real. Just how you remember it. Genuine and delivered from a place of no expectation. Not from your head but from your heart. That’s when your audience will connect with you.


Keep it Relatable

Have you ever listened to a story and felt like you were practically there, in the story? Someone who does this extremely well is Lisa Nichols. Her stories envelop you and whilst her background may be very different to yours or mine, she identifies the emotions we all experience. Rejection, loss, fear, courage, motivation and more.

Your story must relate to emotions your listener also experiences. Then they will get it. And get you. Ask yourself, in that experience, what were you thinking? What were you feeling? What were you seeing?


Every single thing you do in your business will be effected by storytelling. Paint that picture and play the movie. And incorporate these three elements of storytelling to really connect with your audience.

Want to bring your stories together into an effective marketing plan? Get your free marketing plan made easy here. 





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Parents, Teens and Tech: Three Simple Ways to Achieve Digital Zen

5 August, 2018

Technology is part of our lives and the way we live, so it’s important to understand how parenting can fit positively in the digital landscape.

On The Digital Zen Podcast we’ve spoken to an amazing line-up of leading psychologists, youth experts and parenting authors to find out how parents, teens and tech can live together in harmony.

While it can be frustrating, unnerving or even a little scary to navigate the digital space as a parent, here are some simple ways for you and the teens you love to achieve some Digital Zen.

#1  Keep your own relationship with technology in check.

The Digital Zen Podcast

Emails, phone calls, meetings, appointments – the list goes on and on. As much as you might not realise it, your own relationship with technology influences your teen’s relationship with their technology.

If you’re constantly checking your phone or computer during breakfast or at the dinner table, your teen might see this as validation for always checking their Snapchat, Instagram or Facebook.

Dr. Justin Coulson advises parents to encourage real and meaningful time with their teens.

Set a positive example and make breakfast time, dinner and any other moments when the family is together a mobile free zone.

Sometimes you need to disconnect online in order to reconnect with those you love.

As Australia’s ‘Queen of Common Sense’ Maggie Dent puts it:

Unless we put family relationships as something that’s really important, the Internet will steal that space.

#2  Change your attitude towards the role of tech in your teen’s life.

The Digital Zen Podcast


Is technology really having a negative influence on our teens or are there some positive influences?

For NPR Education Correspondent and Author, Anya Kamenentz, she views the digital landscape empowering teens to support big social movements, teach themselves new skills online and a way to encourage entrepreneurial initiatives.

Unfortunately however, if parents do not support or fully understand their teen’s activities online, these little sparks of inspiration and creativity sadly fade away.

In her research, Professor Sonia Livingstone saw many instances of missed opportunities where teens would stop pursuing a particular interest online such as coding or creating YouTube videos because they didn’t receive enough support, resources or recognition from the adults around them.

Instead of immediately discounting the positive role of technology and approaching your teen’s keen interest in his/her screen as a negative, take a small step back and simply ask them about it. Through your careful guidance and support, your teen’s small hobby can turn into a lifelong passion or pathway to their future career.

#3   Be curious and embrace the tech your teen is using.

Parents want to keep their teens safe offline and online. However, with new apps, social media platforms and more popping up everyday, it is definitely hard to keep up with the latest digital trends.

Instead of looking at news stories, research or other external sources for information about the digital world that teens engage with daily, Clinical Psychologist Jordan Foster advises parents to be curious and simply ask your teens some questions, allowing them to play the role of the expert.

Australia’s first cyber cop and author of Sexts, Texts and Selfies, Susan McLean reinforces this message.

Embrace technology the way your children have because you need to be a part of their world… Be that active and involved participant in their world.


Having a genuine interest in your teen’s activities online can not only help you become more knowledgeable about the digital landscape, it can also allow for a more open and positive dialogue, helping you understand why the digital space is so important to them. Take these three steps and you will certainly start to welcome more Digital Zen into both your life and the life of the teen(s) you love.


Written by Sallie Rodriguez

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