A Teen Girls Guide to Surviving and Thriving

in our Media Marketing World.

living a more confident, self-assured real you.


Eat this, drink that. Look like this, wear that. Watch this, ponder that. Go here, visit there. What’s a girl to do? From so-called perfection with air-brushed models to cool kids flirting and feasting on fast food at the beach, we see ultimate lifestyles and life experiences play out before our eyes. Welcome to the world of marketing.

Escape the compare and despair game. Enough of feeling like you don’t fit in and trying hard to be liked. No more judgement and measuring your self-worth from unrealistic ideals portrayed in the media. It’s time to rethink what they say. missionstatementweb GTpaperbackbookstanding





Booktopia is the best option if you are in Australia.

GirlTribes is your VIP pass into the fast-paced world of media and slick marketing moves.

You’ll get insider information on why brands do what they do, why the ‘real world’ they create is very different from yours and learn how to decode what their messages really mean.


You’ll learn how you can navigate always on media, with confidence and ease. 

Feel stronger in your choices, back yourself and be proud of who you are.

Not all marketing and media messages are equal. You’ll see how to spot the good ones.

The brands and products that make a real difference in your life (and the world!), with meaningful marketing. And say bye bye to the yucky, in your face, doesn’t feel right kind. Plus you’ll get to hear from teen girls just like you, who share their own experiences.

What’s in the book GirlTribes?


Media and your world. A fresh perspective on looking at your life through the filter of social media and advertising.

Lots of real life examples and inspirational activities to help you stay media savvy and keep it real, focusing on what’s really important, what you think.

Awareness and actions to help you create your own unique Personal Brand and blueprint for a more confident, self-assured you.

A roadmap to guide you through calm informed decision making during those key purchase decisions (and any big life decisions!). GTribesiconimage

Insights and aha’s from other teen girls who are figuring this thing called life out with you. Steps and support towards creating a digital footprint you can be proud of, that contributes to meaningful experiences that will make our world a better place.

Who is it for?

GirlTribes is for young teen girls who want to stay smart, media savvy and remain their confident, unique selves.

It’s also for parents, teachers and caring adults who want to support teen girls to think independently, become media literate and make informed smart decisions.


Why I Wrote GirlTribes

There are two sides to every great conversation, right? GirlTribes is the other side.

It offers another viewpoint, to creatively think and challenge what you see and hear every day. How you interact online, what you say and do and why.

It nurtures opinions and it inspires action. It provokes thought and sparks conversation. Sound good? Great, come join the conversation!

About the Author



Helen Roe is a leading authority on marketing with over 20 years’ experience managing global brands to market success. 

She helps women around the world grow their business through authentic connection and engagement.

Also a certified life and business coach, Helen is passionate about empowering our youth, in particular teen girls, to think creatively and critically about media marketing. Helen is an accredited Media Literacy Professional Learning provider for teachers, helping young girls build strong personal values and feel confident in their choices. 

From Ireland, Helen now lives in Canberra, Australia, with her husband, two daughters and their dog.

What Others Are Saying

lucysugermanWe are completely saturated in marketing. Young teenagers like myself most likely can’t remember life without being affected by it.

This is why GirlTribes is a book I think all young girls should read, to help educate themselves on the marketing world and how to deal with it, and instil self-acceptance and love for themselves.

Lucy Sugerman Student, Musician, The Voice Australia contestant



Empowering resources such as GirlTribes, is a wonderful tool to help young women redefine how they perceive their own body image, and encourages them to challenge what they see in the media.

This book is a must read for every young girl because the sooner we can develop positive self-acceptance and self-esteem, the sooner we can create a culture shift within our society and lay foundations for women to feel confident in their skin.


Jessica Smith Paralympian, Speaker, Author



Helen is taking the lead and showing young women (and women of all ages really!) how to develop a positive outlook on life and accept ourselves for exactly who we are.
When we love ourselves so big and allow ourselves to shine bright, we give permission to others to do the same… and Helen is at the forefront of this revolution. A must read!
Emma and Carla Papas The MerryMaker Sisters


As a teenager I was obsessed with the brands I would wear. I didn’t care what the item of clothing/accessory looked like as long as it had that little piece of embroidery somewhere, clearly visible to everyone so they would know I was cool.

GirlTribes is great for showing how the marketing world works and offers interesting insights and activities for young girls to help maintain their unique sense of self during and beyond adolescence. 

I wish I’d had this book when I was fifteen!


Roz Campbell Tsuno Founder









TQI Accredited Professional Learning Program available online and as tailored in person workshops.

ActionKitIncludes Access your FREE Action Kit Goodies, including fun templates and follow-up actions to keep you on track to awesomeness >> HERE.