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How to Position Yourself as an Expert in your Field

4 November, 2014


When you need help with your web design who do you ask? Do you google someone who does a bit of this and a bit of that and some of what you’re looking for? Not likely. You find an expert with knowledge and experience in web design who can capture and create what you have in your head.


You too are one of these experts. But does your audience know that? They need to see you as the go-to in your field, the expert on your subject.


Here’s 5 ways to help you position yourself as an expert in your field.


1. What do you want to be Known For?


Get clear on what you want to be known for. Find your sweet spot, your thing and stick to it. Hone it, perfect it and package it. (You can read more about finding your sweet spot here).

What do people ask you questions about all the time? What comes easily to you? Part of refining these skillsets is to also incorporate what your ideal customer is willing to pay for.


2. Back it Up

It’s one thing saying you’re an expert in something but the best way to communicate this is to show people.

Give examples of your previous work through client testimonials, before and after pictures, kind words and whatever else you think might demonstrate your client wins and achievements.


3. Package your Expertise

How do you deliver your expertise? Is it presented in such a way that your customers find it irresistible?

Ask your audience what they really need. Listen and create offerings to meet this demand. Keep it simple and add value with extras. Remember a confused customer always says no.


4. Get the Word Out

There’s no point being an expert if nobody knows about you. Market YOU. Pick your favourite platform, where your audience hangs out and be present.

Put yourself forward for guest posts, expert interviews, speaking gigs and podcasts. If speaking isn’t your thing start with blog posts and social media and be active on other sites your audience follows.


5. Charge like an expert

Your pricing is based on the value and results you deliver. It’s also influenced by your brand and customer experience, your marketing budget and a combination of what the market will bear and what feels right.

Don’t get stuck in the ‘charging your worth’ trench. I talk more about pricing over here. Last words, experts don’t come cheap.


I hope these insights help you step up and position yourself as the expert in your field.

Incorporating these steps into your business will help you get clearer on your purpose, your strengths and how best to serve your clients. Becoming an expert is a bonus!


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